1 Data protection at a glance

1.1 General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. You will find detailed information on the subject of data protection in our Privacy Policy listed below this text.

1.2 Data collection on our website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact details can be found in the Imprint of this website.

How do we collect your data?
On the one hand, your data is collected when you share it with us. This can be data that you enter into a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of the site access). This data is collected automatically as soon as you enter our website.

For what purposes do we use your data?
Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction, blocking or deletion of this data. You can contact us at any time at the address given in the Imprint for this purpose and for other questions about data protection. Furthermore, you have the right to appeal to the responsible supervisory authority.

1.3 Analysis tools and tools of third-party providers

Your surfing behavior may be statistically evaluated when you visit our website. This happens mainly with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. You will find detailed information in the following Privacy Policy.

You can object to this analysis. We will inform you about the possibilities of objection in this Privacy Policy.

2 General information and mandatory information

2.1 Data protection

The operators of these sites take the protection of your personal data very seriously. We will treat your personal data confidentially and in accordance with the legal data protection regulations and this Privacy Policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This Privacy Policy explains what data we collect and what we use it for. It also explains how this is done and for what purpose.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may involve gaps in security. A complete protection of the data against access by third parties is not possible.

2.2 Information regarding the responsible authority

The responsible body for data processing on this website is:

SWISS KRONO TEX GmbH & Co. KG
Wittstocker Chaussee 1
16909 Heiligengrabe
Telephone no.: +49 33962 69-0
Fax no.: +49 33962 69-288

Responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

2.3 Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. Just send us an informal message by e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

2.4 Right of appeal to the competent supervisory authority

In the event of violations of data protection laws, the person concerned has a right to appeal to the competent supervisory authority. The competent supervisory authority in data protection matters is the data protection officer of the federal state in which our company is located. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

2.5 Right to data portability

You have the right to have data, which we process automatically on the basis of your consent or in fulfillment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.

2.6 SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

2.7 Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to obtain information, free of charge and at any time, about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this as well as for further questions regarding personal data, you can contact us at any time at the address given in the Imprint.

2.8 Objection to advertising mails

We hereby prohibit the use of the contact data published as part of our duty to publish an imprint for the purpose of sending advertising and information material not expressly requested. The operators of the site expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as through spam e-mails.

3 Data protection officers

Statutorily prescribed data protection officer

We have appointed a data protection officer for our company.

Prof. Ulf Glende

E-mail: datenschutzbeauftragte@swisskrono.com

4 Data collection on our website

4.1 Cookies

The Internet sites partially use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser such that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may become limited.

Cookies, which are required to carry out the electronic communication process or to provide you with certain functions desired by you (e.g. shopping basket function), are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of the operator’s services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, they will be treated separately in this Privacy Policy.

4.2 Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically sends to us. This information includes:

• Browser type and browser version
• operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

4.3 Contact form

If you send us enquiries via the contact form, the information you provide in the enquiry form, including the contact data you enter there, will be stored by us and by the provider of the SaaS leadtributor tool linked to the contact form for the purpose of processing the enquiry and in case of follow-up questions. We will pass these data on only with your express consent.

The data you provide in the contact form will thus be processed and forwarded only on the basis of your express consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. simply by sending us an informal email to that effect. The legality of the data processing operations carried out until the withdrawal of consent remains unaffected by the withdrawal of consent.

Our contact form uses the leadtributor matching and picklisting functions to ensure that a qualified contact responds to your enquiry promptly and to your satisfaction. In order to determine the contact person responsible for you, we need your postal address and, in order to ensure that your request is dealt with as promptly as possible and in line with your needs, your e-mail address.

Order Data

The group of companies that we are a part of has signed a contract with the provider of the SaaS leadtributor solution for order data processing, and we subscribe fully to the stringent requirements of the German data protection authorities when using leadtributor.

The data you enter in the contact form are retained by us and our SaaS service provider until you request their deletion, withdraw your consent for them to be saved, or the purpose for which your data is being saved no longer applies (e.g. after we have finished processing your enquiry). Thereafter, the data records are irreversibly anonymised by us at regular intervals. Mandatory legal provisions - in particular retention periods - remain unaffected.

4.4 Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the justification, content-related design or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process and use personal data about the utilization of our web pages (usage data) only to the extent necessary to enable or charge the user for the use of the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

5 Analysis Tools and Advertisement

5.1 Google Analytics

Insofar as you have given your consent, Google Analytics, a web analytics service provided by Google LLC, is used on this website. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Scope of processing
Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

We use the function 'anonymizeIP' (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

During your website visit, the following data is collected, among other things:

• The pages you visit, your "click path".
  achievement of "website goals" (conversions, e.g. newsletter sign-ups, downloads, purchases)
  Your user behavior (for example, clicks, dwell time, bounce rates)
  Your approximate location (region)
  Your IP address (in shortened form)
  Technical information about your browser and the end devices you use (e.g., language setting, screen resolution)
  your internet service provider
  the referrer URL (via which website/ via which advertising medium you came to this website)
  
   

Purposes of the processing
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipient
The recipient of the data is
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland).
as a processor. We have concluded an order processing agreement with Google for this purpose. Google LLC, based in California, USA, and, if applicable, US authorities may access the data stored by Google.

Transmission to third countries
A transfer of data to the USA cannot be ruled out.

Storage period
The data sent by us and linked to cookies are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by
a. Not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to disable Google Analytics HERE.

You can also prevent cookies from being stored by configuring your browser software accordingly.
However, if you configure your browser to refuse all cookies, you may experience limitations in functionality on this and other websites.

5.2 Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses so-called "cookies", which are text files stored on your computer to enable the analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats are transferred to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not combine your IP address with other data stored by you.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of the user behavior in order to optimize both his website and his advertising.

You can prevent the installation of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this you may not be able to avail of the full functionality of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.

5.3 Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

This function allows advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g. mobile phone) depending on your previous usage and surfing behavior can also be displayed on another one of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages may be displayed on any device you sign in with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising, following this link: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google Account is based solely on your consent, which you can grant to or withdraw from Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in the Google privacy policy at: https://www.google.com/policies/technologies/ads/.

5.4 Google AdWords and Google Conversion tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

In the context of Google AdWords, we use the so-called conversion tracking. A conversion tracking cookie is set when you click on an ad placed by Google. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed the total number of users who clicked on their ad and were redirected to a page provided with a conversion tracking tag. However, they do not receive information based on which users can be personally identified. If you do not wish to participate in tracking, you can opt out of this use by slightly disabling the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of the user behavior in order to optimize both his website and his advertising.

More information on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations: https://www.google.de/policies/privacy/.

You can set your browser such that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may become limited.

5.5 Siteimprove Analytics

This website uses Siteimprove Analytics, a web analytics service provided by Siteimprove. Siteimprove Analytics uses „cookies“, which are text files placed on your computer, to help us analyze how visitors use the site. The information generated by the cookies about the visitors’ use of the website will be stored and processed by Siteimprove on servers in Denmark.

After Siteimprove's internal services have extracted from the IP addresses any information of interest for web analytics (e.g., organization and location; mainly to categorize groups of users), the IP addresses are fully anonymized before the collected data is viewable by us through Siteimprove Suite.

We will use this information to evaluate and report on the user behavior of our website visitors and ultimately to improve the website experience for our visitors. Siteimprove will not transmit this information to third parties or use it for any marketing or advertising purposes.

For more information about Siteimprove Analytics and Siteimprove A/S's privacy policy, please visit the following link:
https://siteimprove.com/en/privacy/

These are the cookies used by Siteimprove on this website:

Cookie name: nmstat
Type: Persistent - expires after 1000 days
About: This cookie is used to help record visitors' use of the website. It is used to collect statistics about site usage such as when the visitor last visited the site. The cookie contains no personal information and is used only for web analytics.

Cookie name: siteimproveses
Type: Session cookie
About: This cookie is used purely to track the sequence of pages a visitor looks at during a visit to the site.

Cookie name: szcib
Cookie type: Persistent – expires after 400 days
About: This cookie is used to determine if the user has accepted or declined cookies. This is only set if the Siteimprove Cookie Info Banner solution is in use.

Cookie name: sz-feedback-should-hide
Cookie type: Session cookie
About: This cookie is used to hide/close a feedback widget for specific sessions (visits) on the Analytics Feedback feature. It is set when a user clicks a button in the feedback widget which indicates they don't wish to see the widget again. The cookie contains no personal information and is used only for web analytics. It simply contains the text 'true' when it is set.

Cookie name: _cfduid
Cookie type: Persistent cookie
About: The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.

Cookie name: AWSELB / AWSELBCOR
Cookie type: Session cookie
About: The AWSELB cookie ensures that all page views for the same visit (user session) are sent to the same endpoint. This enables us to determine the sequence of a user's page views needed for features like Behavior Tracking and Funnels.

By using this website, the visitor consents to the processing of data about him/her by Siteimprove in the manner and for the purposes set out above.

You can prevent the collection of your data by Siteimprove Analytics by refusing Siteimprove's cookies in our cookie bar or by clicking the following link. An Opt-Out-Cookie will be set that will prevent future collection of your data when visiting this website:

6 Plug-ins and Tools

6.1 YouTube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our sites equipped with a YouTube plugin, a connection to the YouTube servers is established. This informs the YouTube server which of our pages you have visited.

If you are logged in to your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.

Further information on the handling of user data can be found in the YouTube privacy policy at: https://www.google.de/intl/de/policies/privacy.

6.2 Google Web Fonts

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you access a site, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to the servers of Google. This enables Google to know that our website has been accessed via your IP address. The use of Google web fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google web fonts can be found at https://developers.google.com/fonts/faq and in the Google privacy policy: https://www.google.com/policies/privacy/.

6.3 Google Maps

This site uses the map service Google Maps via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the features of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easy to find the places we have mentioned on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.

More information on the handling of user data can be found in the Google privacy policy: https://www.google.de/intl/de/policies/privacy/.

6.4 Font service "fonts.com"

This website uses "fonts.com", a font service by Linotype GmbH ("fonts.com"), Werner-Reimers-Straße 2-4, 61352 Bad Homburg. Each time this website is accessed, files are loaded from a "fonts.com" server to display the texts in a specific font. In doing so, your IP address may be transferred to a "fonts.com" server and stored as part of the usual weblog. "fonts.com” is responsible for the further processing of this information. Please refer to the data protection information of "fonts.com" for the corresponding conditions and setting options – https://www.fonts.com/info/legal